The best way to know the self is feeling oneself at the moments of reckoning. The feeling of being alone, just with your senses, may lead you to think more consciously. More and more of such moments may sensitize ‘you towards you’, towards others. We become regular with introspection and retrospection. We get ‘the’ gradual connect to the higher self we may name Spirituality or God or just a Humane Conscious. We tend to get a rhythm again in life. We need to learn the art of being lonely in crowd while being part of the crowd. A multitude of loneliness in mosaic of relations! One needs to feel it severally, with conscience, before making it a way of life. One needs to live several such lonely moments. One needs to live severallyalone.

Tuesday, 7 June 2016


So here I am again.

A week after writing my previous two articles on logistical operations at Amazon India.

The first was on my embarrassing experience with Amazon India’s logistics arrangements with its ‘subscribe and save’ category.

The second one was on how no one from Amazon, Amazon India and Jeff Bezos responded to my articles even if I tagged them on Twitter and posted the same on Amazon’s Facebook extensions.

You can find those articles on the hyperlinked words above.

The second article I had written on May 29. So its eight days to that development now and no response so far has come from Amazon.

Meanwhile, I have had a similar experience with Snapdeal to add to the developing contours of my writings on this subject.

And irrespective of whether I get response or not, I would again tag Amazon (and this time Snapdeal also) and their bosses to see if they respond now.

Additionally, I am sending a questionnaire to some professors of Supply Chain Management to understand the logic behind this mode of delivery on the most important aspect of any E-commerce business – its logistics operations.

To understand how duplication (and thus wastage) of resources (including manpower hours) is justified by sending multiple items of a same order on different days! It has been like - one order, one day - at a time. Whenever it has been like more than two products were delivered on a same day, these were by different people.

The same routine is being repeated even this month - that I wrote and complained about last month.

There has been no change.

To make my points more reflective, I tried this today - I measured size of the cartons and the products they carried. To put my point here, I am attaching a collage photograph of the products delivered from Amazon and Snapdeal.

What is interesting here that Amazon delivered two products of similar dimensions - Colin and Lifebuoy Handwash, that you can see in the photograph - in different cartons. The box size was 38*32 cms. The products dimensions were 28*15 cms and 28*9 cms. So, both products should have been delivered in the same carton. That would have saved a box - with all its packaging material, the inventory space that the raw material for it took and the cost it incurred.

Imagine the scale of wastage if the same is repeated with millions of products!

Similar experience was there in store by Snapdeal.

I had placed an order for three items - three different products - but all were from the 'food items' category. All three were delivered on different dates. One of these orders was for three bottles of jam - strawberry, mango and berry. The three jam bottles of same dimension were packed in different boxes. One of these boxes had its bottle broken and its content was spilled all over. I placed a return order immediately but there has been no update on it and its three days now.

At least Amazon is miles ahead here. The 'return experience' has been overwhelmingly good with Amazon India (so far). 

©/IPR: Santosh Chaubey -