The best way to know the self is feeling oneself at the moments of reckoning. The feeling of being alone, just with your senses, may lead you to think more consciously. More and more of such moments may sensitize ‘you towards you’, towards others. We become regular with introspection and retrospection. We get ‘the’ gradual connect to the higher self we may name Spirituality or God or just a Humane Conscious. We tend to get a rhythm again in life. We need to learn the art of being lonely in crowd while being part of the crowd. A multitude of loneliness in mosaic of relations! One needs to feel it severally, with conscience, before making it a way of life. One needs to live several such lonely moments. One needs to live severallyalone.

Thursday 1 October 2015


On September 29, Google launched new series of Nexus devices. Yes, new Chromecast was also there.

But though Nexus has its own followers - and the Nexus mobile handsets are among the hot handsets in any market - its nowhere near to what iPhone commands - in terms of market share and in terms of brand equity.

iPhone, in fact, is the most suitable example of our times so far on 'how brands can affect campaigns/public relations exercises around them'.

And when the world says that iPhone alone earns more in revenue than overall turnout of its nearest competitor, it sums up the central point about the brand in one word - perfect.

Yes, iPhone is the perfect brand to weave any communication package around it and like any 'perfect' brand, the company behind iPhone does least of the job on 'promotion front'. The rest is done by the world outside the company - the world inhabited by media outlets, analysts, enthusiasts and sophomores of the virtual/online world and people across the world.

When Apple launches an iPhone, the world talks about it. Apple telecasts the event live and whole world catches every bit of it - the world inhabited, again, by iPhone enthusiasts, media outlets and analysts.

The iPhone launch event is top ranked trend on every social media platform across the globe. News channels go live with the event in the most of the countries.  As is the trend now, Twitter and Facebook generate an intense buzz of opinions/voices. This year, a quick glance revealed the event to launch iPhone was trending on top in Twitter trends in most of the markets - when it was launched on September 9.

In fact, the word around the next iphone starts doing rounds just  few months after the launch event and reaches to the deafening levels as the traditional annual launch date in September nears.

Nexus also commands some good media attraction and fans attachment - but on every parameter - the launch event proves a lacklustre performance when compared with the Apple event.

To continue.. 

©/IPR: Santosh Chaubey -