The best way to know the self is feeling oneself at the moments of reckoning. The feeling of being alone, just with your senses, may lead you to think more consciously. More and more of such moments may sensitize ‘you towards you’, towards others. We become regular with introspection and retrospection. We get ‘the’ gradual connect to the higher self we may name Spirituality or God or just a Humane Conscious. We tend to get a rhythm again in life. We need to learn the art of being lonely in crowd while being part of the crowd. A multitude of loneliness in mosaic of relations! One needs to feel it severally, with conscience, before making it a way of life. One needs to live several such lonely moments. One needs to live severallyalone.

Friday 15 August 2014


Social media invasion - well, it is one of the most intensely ‘debated’ issues worldwide – the invasion of the social media tools in our lives beyond the ‘perceived’ usage of the social media for us – and the two outfits are central to the logics of this debate – Google and Facebook – the two online giants with access to almost 3 billion users.  

Here, it is about one such incident associated with Facebook that I witnessed last night.

Last night, around 11 PM, I was exploring websites of the carriers Air India, Jet Airways, IndiGo and SpiceJet for Delhi to Varanasi flights on August 15. While doing so, I was also in my Facebook account.

Suddenly, an incoming message drew my attention to the Facebook page.  Nothing unusual! It keeps on happening and signing out of the Facebook chat app is the best way to deal with it.

Anyway, here the context is different, about invasion of the social media tools in our lives, going deep into the details of what we do and how we behave online to dig information for their commercial use, and my first hand experience of it the last night.

While visiting the Facebook page of my account last night while exploring the flight booking options, what arrested my eyesight and stuck me with was the advertisement bar of the Facebook page (left or right side, depends on what convention one uses to write so) showing advertisements of Jet Airways and the travel portal for exactly the same itinerary of mine – Delhi to Varanasi – promising me special rates – as shown in the screenshots above.

Now, we know websites like Google, Facebook and many others use cookies and other information collection tools to makes heaps of information on the social media usage behaviour of their users (in the name of tracking the online shopping behaviour, a more or less accepted practice by the user who bother to know about such issues – but, it ‘must’ be limited to what we do on Facebook and what we do with its advertisements – certainly not with what we do on other websites) – but what this last night experience tells – that websites like Facebook are getting so deeper that they can look through what all we are doing online.

The last night experience was on marketing advertisements based on information collected on what I was doing on other online platforms than Facebook – means Facebook can have access to every avenue of my online presence – be it my online purchases or ‘online window shopping’ or my other personal online activities - or is it limited to collecting only the commercial information, something that is the ‘redundant’ sort of catchphrase of these companies?

But, like always, we cannot trust the defence of these companies – because, if they have the ability to see what we are exploring and purchasing online – then, they also have the scale to see what else we are doing while online. We cannot trust them on their mere assurance because they are yet to share with us the information they collect from us (on us, about us) by their online snooping.

Have they shared with you?

Yes, it doesn't mean to shut our online presence, but we need to draw the line and need to very cautious about following this line.

 ©/IPR: Santosh Chaubey -