The beginning was
made when the assembly elections of Delhi
The mini-theatre gave
ample, even more than enough, representation to the tools of political
communication.
Advertising mileage,
branding linkage and marketing deliverance - every tool was exploited.
And the colloseum of
the upcoming Lok Sabha polls is going to reflect the magnified scale of these
tools used in the mini theatre in operation in the last quarter of 2013.
The players, the
coaches, the platforms – all are greasing up to campaign for the campaigns that
are going to sweep the nation.
The direct, the
indirect, the ‘above-the-line’, the ‘below-the-line’, the explicit, the
restrained, the provocative, the diminutive - every possible tool in the
communication manuals is going to be used and re-used.
UPA’s Bharat Nirman,
NDA’s efforts to undoing the ‘Bharat Nirman’, attacks, counter-attacks and
allurements of other political outfits in the communication space – until now,
the space has seen use of ‘flighting’, the intermittent burst of advertising
campaigns.
Now, with the Lok
Sabha polls just two months away, be prepared to weather round the clock, 360
Degree ‘continuity’ of political communication right into your homes, in your
lives, with regular intermittent bursts of overdose.
©/IPR: Santosh Chaubey - http://severallyalone.blogspot.com/
