NARENDRA MODI VS
RAHUL GANDHI
The campaign heat is going up. It
is throwing interesting developments and the frequency is getting more frequent
every passing day, as the assembly poll dates in the five states approach
closer, as the scramble to score points for the upcoming parliamentary polls
get more intensive.
If we talks of campaigning and
communication management, it has been a Narendra Modi show overall.
The way political developments
are shaping up, it is supposed to be a full-scale Narendra Modi Vs Rahul Gandhi
blitzkrieg as the campaigning for the General Elections 2014 enters its
decisive, final leg in 2014. The process is already on the launch-pad with the
assembly polls in Delhi ,
Madhya Pradesh, Chhattisgarh, Rajasthan and Mizoram scheduled to be held in
November-December.
Today, we saw first glimpse of
it.
Today, Narendra Modi and Rahul Gandhi
both had rallies almost at the same time. Narendra Modi’s Hunkaar Rally in Patna , that saw serial bombs blasts in the city, formally
unveiled his Bihar leg of campaigning while Rahul’s Delhi
rally was more focused at the Delhi
assembly election next month.
The comparison was inevitable but
soon, it became clear, there was nothing much to compare.
Modi delivered 90 minutes of
customized, localized, nationalized and well-improvised show full of punches,
that the massive crowd in Patna, the airwaves people and the people hooked to
the airwaves, found much more newsworthy and watchable while Rahul’s show was a
poor repetition of what he says in almost every election rally, the dull
revisionism of attributing all that is good in India to the Congress party.
Eyeballs, insights, analyses –
Narendra Modi cornered all, effectively pushing the Rahul Gandhi show to the programming
junk of ‘fillers’.
Congress, its strategists, the
Team Rahul Gandhi and the heavyweights entrusted to manage public opinion
though media need to be wary of it.
They need to think why Narendra
Modi’s aggressive style makes him more interesting (and relevant) to listen to
while Rahul Gandhi’s aggression mostly draws flak?
The answer is before everyone to
see. Much has been written over it. The question is why the Congress party
strategists and why Rahul Gandhi himself are not reading the signs?
©/IPR: Santosh Chaubey - http://severallyalone.blogspot.com/
