The best way to know the self is feeling oneself at the moments of reckoning. The feeling of being alone, just with your senses, may lead you to think more consciously. More and more of such moments may sensitize ‘you towards you’, towards others. We become regular with introspection and retrospection. We get ‘the’ gradual connect to the higher self we may name Spirituality or God or just a Humane Conscious. We tend to get a rhythm again in life. We need to learn the art of being lonely in crowd while being part of the crowd. A multitude of loneliness in mosaic of relations! One needs to feel it severally, with conscience, before making it a way of life. One needs to live several such lonely moments. One needs to live severallyalone.

Friday, 19 July 2013


Political communication the Narendra Modi way

Two days, a recorded interview, two meetings, and some scathing remarks with some opportunistic but timed phrases – and Narendra Modi is dictating the terms of the political communication in the country.

This is the phenomenon of the brand Modi and the agenda-setting the Narendra Modi way.

Two days, July 12, when the Reuters interview set the day’s news agenda and July 14, when Narendra Modi addressed two gatherings in Pune, one in a college, addressed to the youngsters by a Narendra Modi clad in white while the other one was addressed to the BJP workers, by a Narendra Modi, clad in saffron.

Such is his pull that his opponents are busy interpreting what he said digging out points where they can attack Modi on what he said, and are responding accordingly. And in their overzealousness, they are interpreting what Modi would not even have thought of – all to the advantage of Narendra Modi.

To be expanded.. 

©/IPR: Santosh Chaubey -