The best way to know the self is feeling oneself at the moments of reckoning. The feeling of being alone, just with your senses, may lead you to think more consciously. More and more of such moments may sensitize ‘you towards you’, towards others. We become regular with introspection and retrospection. We get ‘the’ gradual connect to the higher self we may name Spirituality or God or just a Humane Conscious. We tend to get a rhythm again in life. We need to learn the art of being lonely in crowd while being part of the crowd. A multitude of loneliness in mosaic of relations! One needs to feel it severally, with conscience, before making it a way of life. One needs to live several such lonely moments. One needs to live severallyalone.

Sunday, 17 February 2013


Continued from:



But, then there are certain natural questions making inroads.

Why making people stand like nonentities when there can be alternate arrangements without changing much or without altering the no-frills look and feel of the clinic? There is plenty of waiting space, in the hall of the registration kiosk as well as in the lobby outside, and it would not alter the branding of the clinic. Instead, the good word would make it even better.

All it takes for an assistant is to call the next patient when the previous one leaves. And there is good number of assistants in the clinic. Be it the free consultation and paid medicine or paid consultation and medicine, people are being made to wait. What if someone is in urgent need of attention or if it is someone who cannot stand for so long or someone like this grandpa who cannot stand even for 10 minutes. At least give the gentleman a sitting place till his number comes.

Like said earlier, there are many thoughts, many comments, many observations and some solutions, being said, being proposed, while waiting to see and meet the doctor. A good-sized piece (like this one) can be written on the recollected thoughts of these waiting hours. 

Meanwhile, there comes a privileged case. An assistant ‘guides’ someone out of the turn and takes him directly to the doctor. That, in addition to the regular calls on the doctor’s cellphone, makes the waiting time even longer. The frustration of wait makes getting to the place in the queue, which offers a direct view of the doctor, an achievement. The younger man with the grandpa, like others, is slowly inching towards this supplanted victory. 

When the grandpa’s number finally comes, it is 8 PM. The younger one calls the grandpa in the doctor’s chamber. The doctor takes five minutes to go through the medical history written by the other doctor. Then he asks the grandpa some questions. He checks the heart beat and writes a prescription on one of the pages of the 4-page medical history. The grandpa is given three types of medicines. The regime is for one month and the doctor will see the progress to decide on the further course of action after it.
It is 8:10 PM when they come out of the room. The younger one hands over the 4-page report to the assistant and pays the medicine cost. He is given a small card that contains the case number of grandpa – the further link of interaction with the clinic. They are again asked to wait for the medicine.

After 10 minutes, name of the grandpa is called. The younger one with him is handed over a packet containing three vials of universally familiar white globules or pellets, numbered 1, 2 and 3 - three pellets from vial-1 – after two hours of it, three pellets from vial-2 – after two hours, three pellets from vial-3. The cycle is to be repeated again and again vials-1, 2 and 3 in the sequence. The sequence, at intervals of two hours, is to be repeated every day till going to the bed, for a month.

When they finally begin back home, it is 8:25 PM. The grandpa reaches his place around 9:15 PM and he reaches his home around 9:30 PM.

Cost of the medicine + cost of the travel + 4 hours of in the clinic – should we really call it a charity?

..or sometimes, we should say, “the charity doesn’t come free!” (Sort of corporate social responsibility, where every social funding is an investment aimed it creating social capital to drive home the scaled-up profitability.)

By the claims of the clinic, it has distributed over millions of free prescriptions over the years under its charity drive. Also, the medicine was not too costly. At the cost of long hours of wait, it makes treatment by a good doctor affordable to many who cannot even think of paying the consultation fee of Rs. 1000. Good marks to the doctor on this front.

But yes, given the way the clinic is operating, like practicing the age-old practice by the homeopathy doctors of not revealing their treatment to the patients or not giving any prescription slip, and at the same time charging for the cost of the medicine (like many homeopathy doctors do), it naturally raises the point that charity doesn’t come free always. It was certainly not free here, at this noted homeopathy clinic of the celebrated doctor in the Bengali-dominated locality of South Delhi.

And this paid charity has given them smart return – a brilliant branding – amply enhanced by the good use of technology focusing on elite ‘customers’.

©/IPR: Santosh Chaubey -