But, in one of the largest cities of UP, when it got a potentially rewarding chance of dethroning the largest read daily, ‘Awaaz’, in the year 2004, it couldn’t cash it. It is to be noted that ‘Awaaz’ is the market leader as per the circulation figures of Hindi newspapers in the country. This city operation was launched in the year 2001 with outsourcing the production to a local business house. Gradually it became the second important player by the end of the year 2003. The gap narrowed in the year 2004 and ultimately in the later half of the year 2004; it had the golden chance to become the most significant player in the city.
- What is the possible reason behind the recent decline in the circulation figures?
- Was it a right move to not to allow the increase in production on the part of the top management? If yes, how, if no, why not?
- Have the long-term gains been sacrificed in this case? (What could be the possible long-term gains?)
- Does it question the production outsourcing in print operations? If yes, how, if no, why not?
- What inferences can be drawn in regard to the delegation and decentralization of the decision-making process in this case?