The best way to know the self is feeling oneself at the moments of reckoning. The feeling of being alone, just with your senses, may lead you to think more consciously. More and more of such moments may sensitize ‘you towards you’, towards others. We become regular with introspection and retrospection. We get ‘the’ gradual connect to the higher self we may name Spirituality or God or just a Humane Conscious. We tend to get a rhythm again in life. We need to learn the art of being lonely in crowd while being part of the crowd. A multitude of loneliness in mosaic of relations! One needs to feel it severally, with conscience, before making it a way of life. One needs to live several such lonely moments. One needs to live severallyalone.

Thursday, 6 June 2013

CAN’T SAY IF BHARAT NIRMAN DID HAPPEN, AND LO! HERE COMES YET ANOTHER UPA-II AD-SPEND BLOOPER (I)

We are going to be burdened (indirect effects of which we are to feel later that might come in form of some more subsidy cuts) a bit more and as usual, it is the immense wisdom of our comfortably numb prime minister Manmohan Singh that is (or going to be at play again) at play again.

But before going into that let’s scratch our heads to know a little that what Rs 200 crore can do the life of some ordinary Indians:

Let’s take a simple corollary. India is the youngest nation in the world and millions of its young representatives are staring at the prospect of a stable livelihood.

To go into that let’s pan across some data:


  1. ‘Around 7 crore people are unemployed or underemployed in India said Labour and Employment Minister Mallikarjun Kharge in Rajya Sabha (upper house of the Indian Parliament) last December. 
  1. According to an assessment from the latest Economic Survey of India report, the per capita income of India at current prices in 2012-13 was around Rs 5200 (with the national average of Rs 61,564 an year).
According to an exclusive story by the daily DNA (www.dnaindia.com - DNA exclusive: UPA-II's India story is going abroad, for Rs200 crore, June 6, 2013), the United Progressive Alliance (UPA) government is planning to launch a massive advertising campaign to go for an overseas image makeover to address the brand UPA hara-kiri and disgrace. The report says: “After being battered at home and abroad, the UPA government is planning a Rs200-crore blitzkrieg to shore up its nirman story with a desperate bid to woo foreign institutional investors, particularly from North America, western Europe and the BRICS (Brazil, Russia, India, China and South Africa) nations.”

What does it mean for you and me and for an Indian who elects the people who make the governments like the UPA?

Nothing, except, some more misuse of the resources that were supposed to be used for the betterment of the public by the ‘people from among the public elected by the public’!

Rs 5200 per month, we all know that it is not a level of income to lead a satisfactory standard of living but let’s see what 200 crore can do for a rich country of poor where millions survive on less than 2$ a day.

This Rs 200 crore can employ around 3.2 lakh people for a year with Rs 5200 in monthly emolument. If we consider an average family size of four members, it effectively adds to the support system of 3.2 lakh families or around 1.3 million people in those families.

See! This much of the resources are going to be wasted again and this much, like always, like the Rs 150 crore for the recently re-launched Bharat Nirman campaign, would be taken out from the public fund that is supposed to be used for the public betterment. Okay, the government would justify it with more than one reason, in reality, nothing can justify it, especially when the very same government is shedding the crocodile tears to reduce the energy and fuel subsidies under the garb of increasing burden on the financial health of the nation.

Simultaneously, Rs 150 crore can effectively add to the support system of 2.4 lakh families or around 9 lakh people in those families. It becomes even more glaring if we take into account the ad-spend of the UPA-II government since 2009 when it retook the office.

According to the reports, the ad-spend figures available till February 2012 show the UPA-2 government had already spent Rs. 2246 crore on advertisements by then. Going by the corollary of the Rs 5200 per month per capita income, it could have translated to an effective aid to the support system of 3.6 million families and around 14 millions of individuals of such families.

We all know who Rajiv Gandhi was and what he did for India. Why do we need multiple advertisements across multiple platforms by most of the government departments and ministries commemorating Rajiv Gandhi on his birth and death anniversaries?

Okay, if they have to do so, why don’t they do so from their own, private funds? Why to waste the money meant for (and must be) used for the betterment of the public?

Okay, the argument may be propagated that the ad-spend was necessary but such an argument easily gets punctured in the light of the related developments.

To continue.. 

©/IPR: Santosh Chaubey - http://severallyalone.blogspot.com/